In my current role as Design Director at, I lead a small team of Product Designers and Visual Designers to create a SaaS platform that over 300 brands trust and use every day - including Toyota, Disney, McDonald’s and more


Previously, I led the in-house design teams at and giving me deep experience in two-sided marketplaces and SaaS products.


I can confidently navigate, execute and manage the end-to-end product design process including:

  • Concept, ideation and scope

  • Research and user-stories

  • Rapid experimentation and prototyping

  • Interface design, usability-testing and iteration

  • Collaboration with developers for implementation and QA

  • Gathering and actioning customer feedback for continuous improvement


My experience has equipped me with skills in:

  • Team leadership and people management

  • User experience research and design strategy

  • User interface design, interaction design and visual design

  • Front-end web development and responsive web design techniques


My skillset and hands-on experience allow me to collaborate effectively across disciplines with empathy and credibility throughout the entire product lifecycle


View my Portfolio for a small selection of work samples.